Benetton Logo Font

Benetton is an Italian fashion brand based in Ponzano Veneto, Italy. The brand name comes from the Benetton family who founded the company in 1965. The company is known for sponsorship of a number of sports, and for the provocative and original “United Colors” publicity campaign.

The font used for the logo of Benetton above is Benetton Regular, which is a customized sans serif & serif font family designed by Joe Finocchiaro for Pentagram. The Benetton Sans is very similar to Gill Sans, which was used previously by the brand logo. Key differences from Gill Sans include the normalized proportions of the caps, a straight-leg R, and more contemporary shapes for j, s and y.

Benetton Typeface by Joe Finocchiaro