Where Do You Want To Go Today Font

Where Do You Want to Go Today?, was a Microsoft ad campaign launched in 1994 with the ad agency Wieden+Kennedy, the company known for the work of Nike’s “Just Do It” brand identity.

The font used for the slogan text is probably Optima Roman designed by Herman Zapf. The font is a commercial one and you can view more details about it here.

The Optima font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

In addition to Where Do You Want To Go Today, Optima typeface is also used in the following logos, movie posters or album covers, etc., including: Qatar Airways, Theme Hospital, Kronos, New Gold Logo, The King of Comedy, Aston Martin, Pandora Logo, First United, Queen Raquela, Just What You Need, Ernst & Young, Where’s Wally, Lojas Renner, The English Patient, Game Change.