Famous Logos Created with Optima Font

German type designer Hermann Zapf designed Optima, his most successful typeface. The design was inspired from the letters on the floor of the Santa Croce church in Florence in Italy, where he was making a visit in 1950. All letterforms of the typeface were designed in the proportions of the Golden Ratio. In 1952, after careful legibility testing, the first drawings were finished. In 2002, 50 years after the first sketches, Hermann Zapf and Akira Kobayashi completed Optima nova, an expansion and redesign of the original Optima family. Optima is an all-purpose typeface that works for just about anything from book text to signage and below are some examples of Optima typeface used in logos and branding.

Logo Name Font Name
aerosur Logo AeroSur Optima Roman
afc enterprises Logo AFC Enterprises Optima Regular
alliant energy Logo Alliant Energy Optima Bold
aston martin Logo Aston Martin Optima Roman
blackpool fc Logo Blackpool F.C. Optima Bold
ernst young Logo Ernst & Young Optima Bold Italic
jaguar cars Logo Jaguar Cars Optima Demi Bold
luzianne Logo Luzianne Optima Bold
molina healthcare Logo Molina Healthcare Optima Bold
nordstrom Logo Nordstrom Optima Medium
queens park rangers fc Logo Queens Park Rangers F.C. Optima Bold
wigan athletic fc Logo Wigan Athletic F.C. Optima Bold
yahoo Logo Yahoo Optima Roman