Famous Logos Created with Optima Font

German type designer Hermann Zapf designed Optima, his most successful typeface. The design was inspired from the letters on the floor of the Santa Croce church in Florence in Italy, where he was making a visit in 1950. All letterforms of the typeface were designed in the proportions of the Golden Ratio. In 1952, after careful legibility testing, the first drawings were finished. In 2002, 50 years after the first sketches, Hermann Zapf and Akira Kobayashi completed Optima nova, an expansion and redesign of the original Optima family. Optima is an all-purpose typeface that works for just about anything from book text to signage and below are some examples of Optima typeface used in logos and branding.

Logo	Name	Font Name
	AeroSur	Optima Roman
	AFC Enterprises	Optima Regular
	Alliant Energy	Optima Bold
	Aston Martin	Optima Roman
	Blackpool F.C.	Optima Bold
	Ernst & Young	Optima Bold Italic
	Jaguar Cars	Optima Demi Bold
	Luzianne	Optima Bold
	Molina Healthcare	Optima Bold
	Nordstrom	Optima Medium
	Queens Park Rangers F.C.	Optima Bold
	Wigan Athletic F.C.	Optima Bold
	Yahoo	Optima Roman