La Mer font here refers to the font used in the logo of La Mer, which is a brand of luxury cosmetics now owned by the Estée Lauder company. The brand name originates from its original product, Crème de la Mer, a moisturizing cream invented by aerospace physicist Dr. Max Huber.
The font used in the logo of La Mer is very similar to Bodoni TS Light, which was originally designed by Giambattista Bodoni. The font is a commercial one and you can view more details about it here.
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The Bodoni font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.