MetLife is one of the largest global providers of life insurance, annuities, employee benefits, and asset management. Established in 1868, MetLife now serves approximately 100 million customers and has operations in nearly 50 countries.
In October of 2016, MetLife introduced a new identity designed by NY-based advertising agency Prophet and announced the end of its association with Snoopy and the Peanuts characters as a key element of its branding and advertising.
The new wordmark was probably created based on the Effra Medium from Dalton Maag. Notable difference from Effra includes a dot instead of a square on the letter “i”. For the previous logo font, it is Futura Bold designed by Paul Renner.
MetLife old logo featuring Futura
Download Effra Font
The Effra font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.
Effra Typeface in Use
In addition to MetLife Logo, It seems we can’t find other notable examples of Effra typeface in use.
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