Naked Juice is an American beverage brand owned by Pepsico. Its product line currently consists of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water.
The logo of the juice brand was probably designed based on Bell Gothic Bold. The letters in the logo were altered to look rounded and soft. Bell Gothic is a sans-serif typeface designed by Chauncey H. Griffith in 1938. It was originally commissioned by AT&T as a proprietary typeface for use in telephone directories and has since been made available for general licensing. The sans serif setting the “JUICE” is Univers Extended Black.
Set in Bell Gothic Bold
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Bell Gothic Typeface in Use
In addition to Naked Juice, It seems we can’t find other examples (logos, movie posters, album covers etc.) of Bell Gothic typeface in use.
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