Pearson is a British multinational publishing and education company headquartered in London. It is the largest education company and the largest book publisher in the world.
In January of 2016, the company launched a new visual identity to replace its rectangle wordmark. The new logo consists of three elements, the interrobang, the thumprint and the logotype. The interrobang (combination of a question mark and an exclamation mark) and the thumbprint represent the fun and discovery of learning. These are balanced by a serif logotype reflecting Pearson’s heritage and expertise. The font used for the logotype is very similar to Chronicle Text, a classical yet contemporary text font family produced by Hoefler & Co.
Download Chronicle Text Font
The Chronicle Text font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.
Chronicle Text Typeface in Use
In addition to Pearson Logo, It seems we can’t find other notable examples of Chronicle Text typeface in use.
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