Pearson is a British multinational publishing and education company headquartered in London. It is the largest education company and the largest book publisher in the world.
In January of 2016, the company launched a new visual identity to replace its rectangle wordmark. The new logo consists of three elements, the interrobang, the thumprint and the logotype. The interrobang (combination of a question mark and an exclamation mark) and the thumbprint represent the fun and discovery of learning. These are balanced by a serif logotype reflecting Pearson’s heritage and expertise. The font used for the logotype is very similar to Chronicle Text, a classical yet contemporary text font family produced by Hoefler & Co.
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The Chronicle Text font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.
Chronicle Text Typeface in Use
In addition to Pearson Logo, It seems we can’t find other examples (logos, movie posters, album covers etc.) of Chronicle Text typeface in use.
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