Columbia font here refers to the font used in the logo of Columbia Sportswear Company, which is a U.S. company that manufactures and distributes outerwear and sportswear.
The font used for its old logo as shown above is probably ITC Galliard Roman designed by Matthew Carter. For its new logo, it is probably custom drawn and the new tagline “Trying stuff since 1938” is probably set in Dispatch Cond Bold designed by Cyrus Highsmith.
Download Columbia Font
We are currently unable to find a free alternative or a font similar to the commercial font identified above, and you will need to follow the relevant links above and purchase the font.