Established in 1993 in the small coastal town of Bournemouth in the UK with a single location, Fitness First is now one of the largest privately owned gyms in the world with more than 360 clubs worldwide reaching just over 927,000 members in 16 countries.
The current company logo, created by the London-based studio The Clearing, features an “1F” monogram which supports the name of the gym. The wordmark beneath the monogram features a sans serif which is very similar to Klavika Bold Italic, a squarish geometric sans serif designed by Eric Olson.
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