Google New Logo Font

About Google New Logo Font

google-new-logo

On September 1, 2015, the technology company Google has just made the biggest update on its logo since 1999. The new Google logotype is set in a custom, geometric sans-serif typeface called Product Sans, replacing the previous old style serif typeface Catull. The multi-colored playfulness and rotated ‘e’ in the previous mark remain in the new design. Along with the logo redesign, Google has updated its icon, its favicon, the old small bule “g” is ditched and replaced with a four-colored “G” set in Product Sans. Here is some information about the Product Sans typeface from the announcement,

In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials. We call it Product Sans. The typeface design takes cues from that same schoolbook letter-printing style, but adopts the neutral consistency we’ve all come to expect from a geometric sans serif. This allows us to maintain an appropriate level of distinction between the Google logotype and the product name. The character set is complete with numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.

Reference:
https://storage.googleapis.com/g-design/static/product-sans-specimen.pdf
https://design.google.com/articles/evolving-the-google-identity/
https://fontmeme.com/fonts/product-sans-font/

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