New Labour New Danger font here refers to the font used in the poster of New Labour, New Danger, which was an advertising campaign run in the United Kingdom by the Conservative Party during the run-up to the 1997 UK general election.
The font used for the slogan in the poster is probably Univers 85 Extra Black designed by Adrian Frutiger. The font is a commercial one and you can view more details about it here.
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The Univers font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.