Richie Rich is a fictional character in the Harvey Comics universe. He debuted in Little Dot #1, cover-dated September 1953, and was created by Alfred Harvey and Warren Kremer.
The above is the cover artwork of RICHIE RICH #54 released in February 1967. The font used for the Richie Rich logo in the cover is very similar to City BQ Bold, a slab serif designed in 1930 by German type designer Georg Trump. You can view more details and preview the font here.
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