Bacardi Font

About Bacardi Font

Bacardi is a family owned spirits company founded in 1862 in Santiago De Cuba, Cuba. Bacardi is known for its eponymous Bacardi white rum.

The Bacardi logo features a Mexican free-tailed bat. It is said that the founders of Bacardi found and bought a building with lots of fruit bats on the roof to start produce and selling Bacardi Rum and then his wife suggested incorporating the bat into the company logo. Beneath the golden circled bat icon is the Bacardi wordmark, and the font used for it is very similar to Perpetua Titling MT. Perpetua is a commercial typeface and you can view more details about it here.

Update: Bacardi was updated with a new logo & wordmark in 2014, which was done by Here Design from UK. The new workmark seems to be designed based on Neutraface No. 2 Condensed Titling from House Industries.

Bacardi Logo (2014 – present)

Download Perpetua Font

The Perpetua font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

Perpetua Typeface in Use

In addition to Bacardi, Perpetua typeface is also used in the following logos, movie posters or album covers etc., including: Continental Airlines, Beautiful Disaster, Black Christmas, The Bucket List, The Untouchables, Robin Hood: Prince of Thieves.

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