BMW is short for Bayerische Motoren Werke AG, literally in English: Bavarian Motor Works. It is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales.
The BMW logo was designed using Helvetica, which is a grotesque sans serif created by Max Miedinger with Eduard Hoffmann in 1957. Helvetica is a commercial typeface and can be purchased here.
Download Helvetica Font
The Helvetica font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.