BMW is short for Bayerische Motoren Werke AG, literally in English: Bavarian Motor Works. It is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales.
The BMW logo was designed using Helvetica, which is a grotesque sans serif created by Max Miedinger with Eduard Hoffmann in 1957. Helvetica is a commercial typeface and can be purchased here.
Download Helvetica Font
The Helvetica font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.