Choice Hotels font here refers to the font used in the logo of Choice Hotels International, which is a hospitality holding corporation based in Rockville, Maryland. The company owns the motel brands Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn etc.
The font used for the corporation logo is probably Palatino Pro Roman, which was designed by Hermann Zapf based on his own elegant calligraphy. More details about the font can be found here.
Download Palatino Font
The Palatino font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.