Choice Hotels International is a hospitality holding corporation based in Rockville, Maryland. The company owns the motel brands Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn etc.
The font used for the corporation logo is probably Palatino Pro Roman, which was designed by Hermann Zapf based on his own elegant calligraphy. More details about the font can be found here.
Update: Choice Hotels introduced a new logo designed by McCann New York in 2015.
Choice Hotels logo since 2015
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