Got Milk?

Got Milk? is an American advertising campaign introduced in 1993 and it was created to encourage people to consume more cow milk. The campaign has been existing for over 20 years and is one of the most successful campaigns.

The Got Milk? logo was probably designed based on Phenix typeface. Phenix is a metal typeface created by Morris Fuller Benton in 1935. Main digital revivals include Phenix American from Monotype and Phoenix from Red Rooster.

Phenix American Specimen