The Help font here refers to the font used in the poster of The Help, which is a 2011 American drama movie based on the novel of the same nam by Kathryn Stockett.
The font used for the movie title in the poster is probably Futura No 2 D Medium with the word “the” in New Century Schoolbook Italic. Both are commercial fonts and you can view details about them here and here respectively.
Download The Help Font
We are currently unable to find a free alternative or a font similar to the commercial font identified above, and you will need to follow the relevant links above and purchase the font.