Virginia is for Lovers font here refers to the font used in the logo of Virginia is for Lovers, which is the tourism and travel slogan of the Virginia and it was introduced in 1969. It is named by Advertising Age as one of the most iconic ad campaigns in the past 50 years.
The font used for the logo is probably ITC New Baskerville, with “Virginia” set in Regular and “is for lovers” set in Italic. Baskerville is a transitional serif typeface originally drawn by John Baskerville in 1757. More details about the typeface can be found here.
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