New Balance font here refers to the font used in the logo of New Balance, which is an American footwear manufacturer based in Boston.
The font used for the company logotype is probably ITC Avant Garde Gothic Demibold. ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. The logo and the corresponding headline typeface was created by Herb Lubalin and other designers worked together to transform it into a full-fledged typeface with various weights. More details about it can be found here.
Download Avant Garde Gothic Font
The Avant Garde Gothic font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.