Pure Heroine font here refers to the font used on the cover artwork of Pure Heroine, which is the debut studio album by New Zealand singer Lorde, released on 27 September 2013 by Universal Music Group.
The font used on the cover for all text is probably Futura Medium, a geometric sans-serif typeface designed in 1927 by Paul Renner. You can view more details about it here.
Download Futura Font
The Futura font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.