Sears font here refers to the font used in the logo of Sears, or Sears, Roebuck & Co., which is an American department store chain founded in 1893.
The Sears logotype was designed using a font very similar to Helvetica 35 Thin, with slight modifications on letter”a”. Helvetica 35 Thin is a commercial font and you can view more details about it here. The former Sears logotype was also based on Helvetica, but a font called Dilema with a closer look (imitating the inline lettering) was created by Harold Lohner. Details about Dilema font can be founded here.
Download Helvetica Font
The Helvetica font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.