Sears Font

Sears is an American department store chain founded in 1893.

The Sears logotype was designed using a font very similar to Helvetica 35 Thin, with slight modifications on the letter “a”. Helvetica 35 Thin is a commercial font and you can view more details about it here. The former Sears logotype was also based on Helvetica, but a font called Dilema with a closer look (imitating the inline lettering) was created by Harold Lohner. Details about Dilema font can be founded here.

The Helvetica font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

In addition to Sears, Helvetica typeface is also used in the following logos, movie posters or album covers, etc., including: Planet Earth, Modern Family, The Cove, Epson, The Bachelor, Dirty Harry, Jackass, Adult Swim, Xenoblade Chronicles, What Women Want, Sleep Country, Warrior, Phillips 66 Logo, LG, Get What You Give.