Mattel font here refers to the font used in the logo of Mattel, which is a toy company founded in 1945. Mattel products and brands include Fisher Price, Barbie dolls, Monster High dolls, Hot Wheels etc.
The font used in the Mattel logo is probably Helvetica Bold. Originally released as Neue Haas Grotesk, Helvetica was designed by Max Miedinger in 1957 for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. You can view more details about it here.
Download Helvetica Font
The Helvetica font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.