Mattel Font

Mattel is a toy company founded in 1945 with headquarters in El Segundo, California. Notable products and brands include Fisher Price, Barbie dolls, Monster High dolls, Hot Wheels, etc.

The font used in the Mattel logo is probably Helvetica Bold. Originally released as Neue Haas Grotesk, Helvetica was designed by Max Miedinger in 1957 for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. You can view more details about it here.

The Helvetica font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

In addition to Mattel, Helvetica typeface is also used in the following logos, movie posters or album covers, etc., including: Sideways, True Lies, Project Gotham Racing, Comme des Garçons, The Vampire Diaries, Planet Earth, TV Land Logo, Microsoft, Philippine Airlines, Let It Shine, Farming Simulator, Blood Diamond, Lufthansa, North Face, Microsoft Flight Simulator.