Where Do You Want to Go Today?, was a Microsoft ad campaign launched in 1994 with the ad agency Wieden+Kennedy, the company known for the work of Nike’s “Just Do It” brand identity.
The font used for the slogan text is probably Optima Roman designed by Herman Zapf. The font is a commercial one and you can view more details about it here.
Download Optima Font
The Optima font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.