Where Do You Want To Go Today Font

About Where Do You Want To Go Today Font

Where do you want to go today font here refers to the font used in the logo of Where Do You Want to Go Today?, which was a Microsoft ad campaign launched in 1994 with the ad agency Wieden+Kennedy, the company known for the work of Nike’s “Just Do It” brand identity.

The font used for the slogan in the logo is probably Optima Roman designed by Herman Zapf. The font is a commercial one and you can view more details about it here.

Download Optima Font

The Optima font identified above is not available for free, please follow the link above and purchase the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

Optima Typeface in Use

In addition to Where Do You Want To Go Today, Optima typeface is also used in the following logos, movie posters or album covers etc., including: Taco John’s, Just What You Need, Qatar Airways, Ernst & Young, First United, The English Patient, Island Records, The Deer Hunter, Estée Lauder, Where’s Wally, Aston Martin, The King of Comedy, Kronos, New Gold Logo, Amblin Entertainment.

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