I Love NY Font

I Love New York is an advertising campaign for the New York City. The trademarked logo was designed by Milton Glaser and has been used since the 1970s to promote tourism in New York City.

The logo consists of the capital letter I, then followed by a red heart symbol, and beneath the letter I and the heart symbol are the capital letters N and Y. The font used for the three letters is very similar to a rounded slab serif called American Typewriter designed by Joel Kaden and Tony Stan in 1974. American Typewriter is a commercial font and you can purchase and download it here.

American Typewriter Specimen

In March 2023, a WE ♥ NYC campaign was launched to promote the city as it bounces back from the COVID-19 pandemic. The new logo, created by graphic designer Graham Clifford, reads “WE ♥ NYC” in a bold sans serif typeface instead of the typewriter style face. The logo seems to use Helvetica Black.

The American Typewriter font identified above is not available for free, please follow the link above and purchase a font license to download and use the font. Meanwhile, you can take a look at our collection of fonts for cars, pop music and apparel as well as round-ups of new & fresh fonts around the web.

In addition to I Love NY, American Typewriter typeface is also used in the following logos, movie posters or album covers, etc., including: Newsies (musical), TVO, Meeting Spencer, Clifford the Big Red Dog, Psych, Resolution, OfficeMax, Budgens, Buy Buy Baby, North Starr, The Devil Is a Part-Timer, Nighty Night, Tales from the Script, The Middle, You’ve Been Trumped.